An
essential device in a B2B marketer’s toolkit, an explainer video can be a
powerful instrument that can enhance your business’ bottom line through
increased conversions. Video has always been an effective means of
communication, but it is only recently that the B2B industry saw its game
changing potential. Its power lies in its ability to attract and to retain audience’s
attention and immerse potential buyers in a visually enticing and interactive
journey. The human brain responds well to visual storytelling and narratives have
this innate ability to engage people deeply and become memories that can be
relived through the imagination.
If
you are still on the fence about using explainer video in your B2B marketing, perhaps data
showing that at least 54 percent of business executives tend to share work and business-related
videos with their co-workers on a weekly basis can help you finally go over to
the other side and jump aboard the video marketing band wagon. With its proven
effectiveness in attracting conversions, B2B explainers are no passing fad—they
are a must for your business. In fact, business marketers view explainers as a
top priority in their marketing strategy.
With
the vast range of explainer styles and formats you can experiment with, it is
easy to find a genre and tone of presentation that will best fit your business
and will best cater to your target audience. An explainer video gives you as
much as 30 to 90 full seconds of airtime, through which you can provide an
appealing, succinct, and memorable description of whatever your business wants
to offer as a product or service, or perhaps what your entire business is all
about. What’s even more advantageous is that explainer videos can easily be
deployed, used, and shared across all online channels where your potential
clients can be reached.
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