Animated Explainer Videos: Best Ways to Promote Your Business

Looking for better means to promote your business online? In this content-saturated age, businesses must find ways to stand out from the crowd and prevent themselves from getting buried in pages upon pages of ineffective copy. With animated explainer videos, you have the perfect teaser to what your brand is all about and the type of service people can expect from your business. An explainer video is the perfect tool to attract visitors to your site, keep them engaged, and make the case for your product or service.

According to research, average users spend a measly 10-20 seconds on a website when there isn’t any compelling reason for them to stay longer. This is why the first few seconds of your visitors’ arrival on your site are very critical to capture their attention. While text and graphics may catch their eye, you need a more powerful stimulus to keep them occupied so as to keep their fingers away from any click away button. Animated explainer videos work better because they offer both auditory and visual stimuli, which combined, help people retain information better than simply reading text or hearing an advertisement. Visual information, apart from being more stimulating, can also be processed faster than plain text.

Animated explainer videos are great for promoting almost any type of business because they are extremely versatile and virtually limitless. Animation is a great tool for visualizing concepts and ideas that are otherwise impossible to execute using other visual means. Animated characters such as cartoon people and even animals and objects trigger strong emotions and at the same time create relatable situations that audiences respond to and identify with on deeper levels. These kinds of positive emotions help them gain more lasting and positive impressions and feelings toward your brand, which ultimately results to trust and loyalty-building.