ENHANCE YOUR BUSINESS VISIBILITY WITH PROMOTIONAL VIDEOS

Recently, Mark Zuckerberg said that there are web users who are already watching 100 million hours of video per day on Facebook. The internet is now moving its preference swiftly towards visual content. And so, if you haven’t yet cashed in on this medium for your business promotion needs, you are truly missing out on a lot. Promotional videos can help increase the visibility and recognition of your business, eventually bringing in more sales and value for your brand. A lot of smart marketers have already chosen video over other marketing techniques. But if you are someone who needs a little extra to make up your mind on the matter, this blogpost will give you some food for thought.

Promotional videos offer a variety of benefits for businesses:

• They help in presenting your marketing message in the easiest to understand way possible for your audiences.
• When dealing with the Twitter-style audience i.e. 140-character limit, you need to ensure that your advertising content is as short and sweet as possible. Promotional videos can help convey your value proposition in less than 90 seconds, making them a preferable medium for the modern, always-in-a-hurry web users.
• The human brain has been proven to be more inclined towards visual content than words, which is why promotional videos can be so much more communicative than the best written marketing copy.
• Promotional videos are good from the SEO point-of-view as well! When your content gets people to stop and look at what you have to say, your website’s bounce rates will automatically improve, giving a clear indication to Google that your customers are finding your content useful.
• Promotional videos are much more shareable than written content. If the aim for your marketing campaign is to go viral, this is the medium you should choose.
• Finally, when you get a better way to communicate with your audience, the chances of converting them into loyal customers will increase exponentially as well. You will see a positive trend in your sales numbers when you have promotional videos as part of your marketing content mix.

Promotional videos can be created in many different artistic styles. This versatility makes them the perfect tool to advertise all kinds of products. There are different mediums and ways to create impactful videos that tune-in right with your products and services, ensuring that the audience understands what you are trying to tell them. So, tap into this powerful marketing format and enhance your business’ visibility hundredfold!