Learn How to Make More Money with Animated Product Video

Consumers are often bombarded by numerous businesses with promotional content, making it more challenging for your own business to stand out. To get noticed, you will need to think of ways to gain the attention of target audience and make sure that they take time to listen or read what you have to share. Videos can work, but to make them more worthwhile, consider using animation to promote or explain your product to potential customers. With an animated product video, you can tell a story about your product in a colorful, fun, and entertaining way, while keeping the costs low.

An animated video can be effective when you want to deliver a message that convinces, persuades, and compels the viewer to take action and learn more about your product or buy it. However, it will only work when you have a great story and if it is executed well. Animation can make your video richer and more engaging. The finished product will be easier to manage, too, as animated product video companies will make sure it is easy to share and show to your prospective customers.

There are many ways that an animated product video can help increase your sales. Animation, for instance, can easily bring concepts to life. You do not have to look for real people to act, and you do not have to worry about making your own effects. Through animation, you can do whatever you want, even if the concept seems out-of-this-world. Likewise, it gives context to any idea in a snap. The animated video can express your message in the right tone, without distracting people with any celebrity endorser. This way, people are more likely to listen and understand what you have to say, even when the product is complex. Abstract ideas can be easily represented and video production is easily manageable, too. So, turnaround times are quicker and you can start promoting your product earlier than your competition.

Kickstarter Video Production: The Necessity for Corporate Communication

Kickstarter’s crowdfunding model lets anyone with a million-dollar idea raise even more millions to bring that idea to life. In a gray cloud of huge corporate institutions throwing a huge NO to your face each time you’d try to sell your proposition, Kickstarter is the silver lining, helping you find the right people who will buy into your idea. This said, no one can really become an overnight success—not without putting work into the project. 

One of the best ways to get noticed (and get funded) in Kickstarter is to put your product or service in the spotlight through video. Running a successful Kickstarter campaign requires work, and whether you choose to go the whole nine yards and spend time and money on web ads, word of mouth marketing, or even a celebrity endorsement. One thing you shouldn’t forget is producing a great video—which is considered by many as the centerpiece of any great Kickstarter campaign. A video isn’t just something that will allow you to highlight your value proposition. It can also take a life of its own and become a promotional campaign through social media shares. 

Exactly what should go into a video that will get your Kickstarter project funded? Below are things you should keep in mind: 

• A good Kickstarter video communicates your message To increase your prospects of getting funded, don’t skimp on important details about your project. Treat your Kickstarter video as a sales pitch—which is exactly what it is. Instead of cramming everything in a 3 to 5-minute video, consider picking out the best bits of your pitch to highlight or produce a couple of shorter features for the campaign. 

• Like any other online video, you have to make your Kickstarter video interesting, witty, and smart. This said, a great script is nothing without great execution, so think about things like visual elements or the style of video editing that will best highlight your offering.

How Explainer Video Matters to Your B2B Customers

An essential device in a B2B marketer’s toolkit, an explainer video can be a powerful instrument that can enhance your business’ bottom line through increased conversions. Video has always been an effective means of communication, but it is only recently that the B2B industry saw its game changing potential. Its power lies in its ability to attract and to retain audience’s attention and immerse potential buyers in a visually enticing and interactive journey. The human brain responds well to visual storytelling and narratives have this innate ability to engage people deeply and become memories that can be relived through the imagination.

If you are still on the fence about using explainer video in your B2B marketing, perhaps data showing that at least 54 percent of business executives tend to share work and business-related videos with their co-workers on a weekly basis can help you finally go over to the other side and jump aboard the video marketing band wagon. With its proven effectiveness in attracting conversions, B2B explainers are no passing fad—they are a must for your business. In fact, business marketers view explainers as a top priority in their marketing strategy.

With the vast range of explainer styles and formats you can experiment with, it is easy to find a genre and tone of presentation that will best fit your business and will best cater to your target audience. An explainer video gives you as much as 30 to 90 full seconds of airtime, through which you can provide an appealing, succinct, and memorable description of whatever your business wants to offer as a product or service, or perhaps what your entire business is all about. What’s even more advantageous is that explainer videos can easily be deployed, used, and shared across all online channels where your potential clients can be reached.

Five Quick Tips to Make an Effective Explainer Video

Considering where to put your advertising dollars for your next marketing campaign period? Think about where people’s money is at the moment—explainer videos. These 60-90-second marketing gems have the power to increase your conversions by allowing your brand, product, or service to be in the spotlight in an engaging and memorable manner. There is no doubt that explainer videos have such strong marketing potential. The hard part is getting the formula right. Here are some quick tips that can help you maximize the benefits of this powerful promotional tool: 

• Script makes the explainer video world go around. The key to a winning explainer video, a thoughtfully written script is the foundation upon which all else stands. Many companies choose to work with a service that can take a fresh look at the company so that its services and products can be explained from an outsider’s perspective, which is often a better way to reach out to an audience that is generally unfamiliar with your offerings. 

• In explainer video terms, the shorter you can go, the better. This means the faster you can explain your business in its entirety, the better chances you have at retaining people’s attention and interest throughout your business proposition. 

• Simplicity is another key to a successful explainer video. When setting out to create an explainer, remember to keep things: short, simple, and silly—a bit of wit and humor goes a long way with explainer video audiences. 

• To help you keep things simple and to the point, focus on 4 things: the problem, the solution (YOU/YOUR PRODUCT/SERVICE), how it works, and the call-to-action (what people should do next). 

• Finally, highlight what people can get out of you. Your value proposition is much more important than mundane features of your product or service. For an initial promotional ad, keep the focus on the solution you want to offer to your potential customers’ problem.

The Necessity of Explainer Videos in Promoting Your Product

It might be an important event pitch or an introduction to your brand-new product—either way, you need something captivating that will make the best first impression about your offering. When you have but a few minutes to explain your business and get your desired reaction, excel sheets and power point presentations simply won’t work. What you need is an interesting explainer video that will capture your target audience’s attention and keep them interested in what is yet to come.

Today’s audiences are attracted to moving images more than anything else. If statistical trends remain in favor of video content, as much as 79% of all traffic is going to be video-based by the year 2018. Why are explainer videos ideal when it comes to video promotion? Here are key benefits of using explainer videos as a marketing tool: 

• Videos help spread your message to a wider audience, thus increasing your potential client base. According to latest statistics, an outstanding 65% of all internet users are highly interested in watching videos. Research also suggests that potential clients respond more to video advertisements compared to other text heavy formats. Because people are becoming more interested in multimedia experiences, social networks are also incorporating video as user-generated content options, giving businesses more ways to deploy video content. Explainer videos can easily be broadcasted and shared in different platforms outside of your website. 

• Video explainers help you connect to your audience on a deeper level. They give you the ability to bring your product to the spotlight, while providing them more in-depth information that will help analyze the offering beyond what is visually presented. 

• Finally, videos help maximize brand awareness as they provide better understanding of the product or service being offered without having to read a densely worded copy or interpreting a vague diagram. This is why videos attract more conversions than most any other form of product advertisement.

Animated Explainer Video: The New Trend in Online Marketing

A highly engaging instrument for learning and promotion, animated videos help businesses and organizations tell their story and explain their business more comprehensively. The fact that at least 90% of information the brain receives is visual and that 65% of people process learning visually makes animated explainer videos all the more valuable in terms of marketing a business or any other cause. To most people, vision is the dominant sense. In fact, it takes up half of the brain’s resources on a molecular level. Visual information, which is what explainer videos highlight, is processed 60,000 times faster than textual description, which is why the shift from text to graphic to moving visual content online has been very evident in the way people now prefer video content to pure text copy. If video is still not an integral part of your online marketing strategy, it is high time that you consider including animated explainers in your content.

Of all the different types of video content you can use, animated videos are unique in their ability to cut through the noise and sheer quantity of online content. Animated explainers are effective in grabbing people’s attention and keeping them interested. With internet users’ attention span getting shorter by the minute, you want a marketing tool that will keep them invested enough to sit through what you have to say. Animation also has the unique ability to trigger emotions that resonate with viewers, spark conversations, and entice them to know more.

It is also important to note that people who have been so immersed in intrusive marketing ads are likely to by now, be desensitized to blunt offers, causing them to ignore typical marketing ploys. Animation is not like tired advertisements, which is why people are more likely to pay attention to it than your typical marketing ad.

Animated Explainer Video: The Next Stage in Web Revolution

Online marketing is getting more creative and exploratory, taking tried and tested tools of trade from the past and transforming them into something fresh. The result is nostalgic but interestingly new and innovative. Animated explainer videos are just that. They are a step above old marketing strategies in that they use elements from the tried and true and make them into something revolutionary and can ultimately advance your marketing game. If you are still on the fence about using animated explainer videos in your marketing strategy, here are reasons why you should seriously consider them as a marketing tool: 

• Videos are audiovisual. This alone explains why they are the preferred medium of learning for most people. Combine sound and image with creative storytelling and playful animation, and you’ve got an unbeatable piece of content that audiences can relate with and enjoy. Animated explainers make interesting narratives and have the unique ability to characterize buyers in a way that is fun and relatable. 

• Videos are great tools that make it easier to explain new concepts and simplify ideas. Consider this: not only are visual cues more stimulating, they also help the brain process and retain information better than plain text, which takes time and effort to digest. It is for this reason that businesses pushing a complex service, product, or solution turn to explainer videos to do the job. 

• Animated videos help reinforce brand awareness and at the same time build trust. They give your business a voice, while animated characters make you more relatable, and in turn, accessible to audiences. This helps make your company and brand more trustworthy to viewers. 

• Finally, animated explainer videos are flexible content that you can deploy across many different channels and platforms. With faster devices, higher bandwidths, and more content-flexible online platforms, videos are definitely here to stay, making them the future of marketing and web revolution.