Kickstarter’s crowdfunding model lets anyone with a million-dollar idea raise even more millions to bring that idea to life. In a gray cloud of huge corporate institutions throwing a huge NO to your face each time you’d try to sell your proposition, Kickstarter is the silver lining, helping you find the right people who will buy into your idea. This said, no one can really become an overnight success—not without putting work into the project.
One of the best ways to get noticed (and get funded) in Kickstarter is to put your product or service in the spotlight through video. Running a successful Kickstarter campaign requires work, and whether you choose to go the whole nine yards and spend time and money on web ads, word of mouth marketing, or even a celebrity endorsement. One thing you shouldn’t forget is producing a great video—which is considered by many as the centerpiece of any great Kickstarter campaign. A video isn’t just something that will allow you to highlight your value proposition. It can also take a life of its own and become a promotional campaign through social media shares.
Exactly what should go into a video that will get your Kickstarter project funded? Below are things you should keep in mind:
- A good Kickstarter video communicates your message To increase your prospects of getting funded, don’t skimp on important details about your project. Treat your Kickstarter video as a sales pitch—which is exactly what it is. Instead of cramming everything in a 3 to 5-minute video, consider picking out the best bits of your pitch to highlight or produce a couple of shorter features for the campaign.
- Like any other online video, you have to make your Kickstarter video interesting, witty, and smart. This said, a great script is nothing without great execution, so think about things like visual elements or the style of video editing that will best highlight your offering.
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