It might be an important event pitch or an introduction to your brand-new product—either way, you need something captivating that will make the best first impression about your offering. When you have but a few minutes to explain your business and get your desired reaction, excel sheets and power point presentations simply won’t work. What you need is an interesting explainer video that will capture your target audience’s attention and keep them interested in what is yet to come.
Today’s audiences are attracted to moving images more than anything else. If statistical trends remain in favor of video content, as much as 79% of all traffic is going to be video-based by the year 2018. Why are explainer videos ideal when it comes to video promotion? Here are key benefits of using explainer videos as a marketing tool:
- Videos help spread your message to a wider audience, thus increasing your potential client base. According to latest statistics, an outstanding 65% of all internet users are highly interested in watching videos. Research also suggests that potential clients respond more to video advertisements compared to other text heavy formats. Because people are becoming more interested in multimedia experiences, social networks are also incorporating video as user-generated content options, giving businesses more ways to deploy video content. Explainer videos can easily be broadcasted and shared in different platforms outside of your website.
- Video explainers help you connect to your audience on a deeper level. They give you the ability to bring your product to the spotlight, while providing them more in-depth information that will help analyze the offering beyond what is visually presented.
- Finally, videos help maximize brand awareness as they provide better understanding of the product or service being offered without having to read a densely worded copy or interpreting a vague diagram. This is why videos attract more conversions than most any other form of product advertisement.
