Considering where to put your advertising dollars for your next marketing campaign period? Think about where people’s money is at the moment—explainer videos. These 60-90-second marketing gems have the power to increase your conversions by allowing your brand, product, or service to be in the spotlight in an engaging and memorable manner. There is no doubt that explainer videos have such strong marketing potential. The hard part is getting the formula right. Here are some quick tips that can help you maximize the benefits of this powerful promotional tool:
- Script makes the explainer video world go around. The key to a winning explainer video, a thoughtfully written script is the foundation upon which all else stands. Many companies choose to work with a service that can take a fresh look at the company so that its services and products can be explained from an outsider’s perspective, which is often a better way to reach out to an audience that is generally unfamiliar with your offerings.
- In explainer video terms, the shorter you can go, the better. This means the faster you can explain your business in its entirety, the better chances you have at retaining people’s attention and interest throughout your business proposition.
- Simplicity is another key to a successful explainer video. When setting out to create an explainer, remember to keep things: short, simple, and silly—a bit of wit and humor goes a long way with explainer video audiences.
- To help you keep things simple and to the point, focus on 4 things: the problem, the solution (YOU/YOUR PRODUCT/SERVICE), how it works, and the call-to-action (what people should do next).
- Finally, highlight what people can get out of you. Your value proposition is much more important than mundane features of your product or service. For an initial promotional ad, keep the focus on the solution you want to offer to your potential customers’ problem.
No comments:
Post a Comment