Animated Explainer Video: The New Trend in Online Marketing

A highly engaging instrument for learning and promotion, animated videos help businesses and organizations tell their story and explain their business more comprehensively. The fact that at least 90% of information the brain receives is visual and that 65% of people process learning visually makes animated explainer videos all the more valuable in terms of marketing a business or any other cause. To most people, vision is the dominant sense. In fact, it takes up half of the brain’s resources on a molecular level. Visual information, which is what explainer videos highlight, is processed 60,000 times faster than textual description, which is why the shift from text to graphic to moving visual content online has been very evident in the way people now prefer video content to pure text copy. If video is still not an integral part of your online marketing strategy, it is high time that you consider including animated explainers in your content.

Of all the different types of video content you can use, animated videos are unique in their ability to cut through the noise and sheer quantity of online content. Animated explainers are effective in grabbing people’s attention and keeping them interested. With internet users’ attention span getting shorter by the minute, you want a marketing tool that will keep them invested enough to sit through what you have to say. Animation also has the unique ability to trigger emotions that resonate with viewers, spark conversations, and entice them to know more.

It is also important to note that people who have been so immersed in intrusive marketing ads are likely to by now, be desensitized to blunt offers, causing them to ignore typical marketing ploys. Animation is not like tired advertisements, which is why people are more likely to pay attention to it than your typical marketing ad.

Animated Explainer Video: The Next Stage in Web Revolution

Online marketing is getting more creative and exploratory, taking tried and tested tools of trade from the past and transforming them into something fresh. The result is nostalgic but interestingly new and innovative. Animated explainer videos are just that. They are a step above old marketing strategies in that they use elements from the tried and true and make them into something revolutionary and can ultimately advance your marketing game. If you are still on the fence about using animated explainer videos in your marketing strategy, here are reasons why you should seriously consider them as a marketing tool: 

• Videos are audiovisual. This alone explains why they are the preferred medium of learning for most people. Combine sound and image with creative storytelling and playful animation, and you’ve got an unbeatable piece of content that audiences can relate with and enjoy. Animated explainers make interesting narratives and have the unique ability to characterize buyers in a way that is fun and relatable. 

• Videos are great tools that make it easier to explain new concepts and simplify ideas. Consider this: not only are visual cues more stimulating, they also help the brain process and retain information better than plain text, which takes time and effort to digest. It is for this reason that businesses pushing a complex service, product, or solution turn to explainer videos to do the job. 

• Animated videos help reinforce brand awareness and at the same time build trust. They give your business a voice, while animated characters make you more relatable, and in turn, accessible to audiences. This helps make your company and brand more trustworthy to viewers. 

• Finally, animated explainer videos are flexible content that you can deploy across many different channels and platforms. With faster devices, higher bandwidths, and more content-flexible online platforms, videos are definitely here to stay, making them the future of marketing and web revolution.

All You Need to Know About 3D Animation Services

Videos are taking the internet by the storm as more and more users prefer eye catching, moving content to static, text-rich pages. Short animated commercials have a better chance of getting recognized online as they draw customers in rather than push them away with a typical hard sell. When your business finally decides to use 3D animation for promotion, here are things you should remember as you seek a service to help you create a quality explainer that sells: 

• Know how to identify a quality service provider. Because of the popularity of animated explainers, services that offer professional production also flood the market. This is why it is critical that you know how to tell good and subpar companies apart. With the variety of companies you will encounter as you search for the right service, make sure that you carefully evaluate their previous clients and take time to watch their outputs. A packed portfolio is a good sign of reliable service. After all, they won’t be able to get as much business if they don’t offer quality or at least reliable service. 

• A company that works with companies in the same industry or business line is also a better choice than one that doesn’t have any experience producing an explainer for your type of business. Choosing an experienced company is more likely to know what works for your audience and therefore, help you create a final product that is effective and that audiences will be more willing to share with their peers. 

• Not all 3D animation studios are created the same. Some specialize in a particular type of video, while others offer flexible services. Depending on the type of service you require or the kind of video you want to produce, choose a company that can provide you the quality output you need and give you good prospects for future requirements.

Benefits of Hiring Motion Graphics Designer for Your Business

Surely, animation and motion graphics are not brand-new concepts in the world of marketing. However, the widening and unstoppable growth of internet content and content marketing is creating a hunger for content that is more exciting than usual text-based copies. Video is becoming a more preferred medium for exploring online content. In fact, it is now a prime mode of communication for marketing messages from brands and businesses. With the demand for high quality video content becoming more evident, their value as marketing tools is also increasing, making professional video creation a necessity for businesses. Here are major benefits of hiring professional motion graphics designers who can take care of your animated video content: 

• Professional designers will save you a great deal of time and money in production. Companies specializing in motion graphics and video production offer expert and professional services that can be tailored to your business’ exact needs. Taking the task on in-house can result in too much wasted time and money on fumbling with equipment and time-consuming processes that go into animation and video production. Professionals can lend you their expertise and provide you with high quality output while allowing you to focus on the core needs of your business.

•  Professionally made motion graphics will help you achieve your goals and even exceed your targets better than an amateur video. They can help you transform complex information and messages into visually captivating, easy to understand, and compelling video that showcases your brand in a way that appeals to your target audience and caters to your requirements. 

• By hiring professionals, you maintain creative continuity across the videos you produce, which is extremely important when it comes to brand and image building. Continuous creative design is critical to ensuring consistency not only in design quality, but also in the image you want to portray for your business.

Animated Explainer Videos: Best Ways to Promote Your Business

Looking for better means to promote your business online? In this content-saturated age, businesses must find ways to stand out from the crowd and prevent themselves from getting buried in pages upon pages of ineffective copy. With animated explainer videos, you have the perfect teaser to what your brand is all about and the type of service people can expect from your business. An explainer video is the perfect tool to attract visitors to your site, keep them engaged, and make the case for your product or service.

According to research, average users spend a measly 10-20 seconds on a website when there isn’t any compelling reason for them to stay longer. This is why the first few seconds of your visitors’ arrival on your site are very critical to capture their attention. While text and graphics may catch their eye, you need a more powerful stimulus to keep them occupied so as to keep their fingers away from any click away button. Animated explainer videos work better because they offer both auditory and visual stimuli, which combined, help people retain information better than simply reading text or hearing an advertisement. Visual information, apart from being more stimulating, can also be processed faster than plain text.

Animated explainer videos are great for promoting almost any type of business because they are extremely versatile and virtually limitless. Animation is a great tool for visualizing concepts and ideas that are otherwise impossible to execute using other visual means. Animated characters such as cartoon people and even animals and objects trigger strong emotions and at the same time create relatable situations that audiences respond to and identify with on deeper levels. These kinds of positive emotions help them gain more lasting and positive impressions and feelings toward your brand, which ultimately results to trust and loyalty-building.

Animated Commercial Videos: The Latest Trend in Marketing Industry

Animated commercial videos are cost-effective strategies many small and even large businesses use to promote and market their products and services. A powerful image-building tool, animated commercials are wise investments, especially when you want to increase online visibility and boost your overall sales. Below are reasons why this latest trend in marketing is a good trend to jump into: 

• An animated commercial is an effective way to explain your business or brand in a matter of seconds. When visitors come to your site, you typically have less than 10 seconds to capture their attention and only a few more to explain your business, product or service before they decide to click away and look elsewhere. Explainer animations and commercials don’t only increase visitor retention, but they also help open the gates to your business by providing potential customers with a concise yet comprehensive overview of what you have to offer.

•   With an animated video commercial, you also boost your online visibility, and in large part to higher retention rates. When people spend more time on your website, search engines notice the interest and will see you as a relevant source for the keywords that attract your visitors to your site. This means higher rankings on web searches, and greater visibility for your business. Video content also allows you exposure on YouTube, which is the second largest search engine next to Google itself.

• With greater visibility comes even greater conversions. As more and more customers take notice of your brand, it is more than likely that your conversions will grow with every visit, especially when you are able to produce high quality videos that build your brand, attract loyalty, and compel people to subscribe to your offerings. Animated commercials are profitable marketing investments that benefit your business on many fronts and ends, especially when it comes to increasing visibility and improving sales. 

All You Need to Know About Explainer Video Production Company in the US

As a business marketer, you should always be on the lookout for new content that can boost your marketing strategy. The fast-paced digital world is making it harder and harder to stand out from competitors who are also hungry for audience attention. Explainer videos may not be brand new in the marketing scene, but they are undoubtedly one of the most effective tools for publicity and education, especially in business. However, creating a good explainer video isn’t as simple as writing copy for some other marketing medium. This is why it is important to find the right explainer video company to work for your business. Here are some things you should know about professional explainer video companies in the US:

• Explainer videos are not cheap, especially when you want quality. You get what you pay for is very much true when it comes to hiring video production professionals and depending on the kind of budget you are willing to spend, you can choose from a range of options like companies with template designs and animations to those that can tailor characters and storyboards to match your exact needs. While the first option is cheaper and faster to produce, you want an explainer video that is tailored to your brand and caters to your unique audience, which may be the more expensive way to go, but can provide you with much better results in terms of returns.

• Explainer video companies come in all shapes and sizes. They also offer varying expertise and specializations. This is why it is best to define your needs the moment you decide to go for an explainer video. Having a clear idea of what your video should be like will help you find the best company that can help you produce it in the style and manner that you want.

Advantages of Animated Infographics in Corporate World

Animated infographics or video infographics turn visual data representations into an even more interesting and effective learning tool. Infographics by themselves are extremely informational, providing an artistic means to compile data and present it in a visually appealing and non-intimidating manner. Combined with motion graphics, visual data representations convey messages even more effectively, allowing emphasis on important statistics and adding associative motions that help communicate meaning, while maintaining energy and visual interest.

Infographics or data visualizations alone provide great educational value by presenting data in a graphically appealing and visually satisfying manner. In any form that they may come, infographics provide vital information and present these data as a more digestible story than a heavily worded report. Infographics, however, tend to still include blocks of text in order to explain graphs and charts. These can still be an eye-load for many, preventing them from fully appreciating or understanding what is being said. This is where animated infographics come to play. With video infographics, you combine the visual appeal of infographic designs with the energy and flow of motion design.

Video infographics transform static media pieces such as charts, graphs, and texts into a more effective, moving presentation. Not only does this create something that is easier on the eye, it also allows for a clearer and more direct explanation of the data contained within. Animated infographics add appeal to repurposed material (data) and eliminates the eye-load of textual explanations by allowing narration, which helps expound on the information and ideas presented visually. Videos also naturally draw in larger crowds and by repurposing information you generate more links to your content or your website along with social buzz and activity. Video content also allows you to access a larger viewing audience by having the opportunity to upload content onto sharing sites like YouTube, Facebook, Vimeo, and other social networks that allow video content.