A highly engaging instrument for learning and promotion, animated videos help businesses and organizations tell their story and explain their business more comprehensively. The fact that at least 90% of information the brain receives is visual and that 65% of people process learning visually makes animated explainer videos all the more valuable in terms of marketing a business or any other cause. To most people, vision is the dominant sense. In fact, it takes up half of the brain’s resources on a molecular level. Visual information, which is what explainer videos highlight, is processed 60,000 times faster than textual description, which is why the shift from text to graphic to moving visual content online has been very evident in the way people now prefer video content to pure text copy. If video is still not an integral part of your online marketing strategy, it is high time that you consider including animated explainers in your content.
Of all the different types of video content you can use, animated videos are unique in their ability to cut through the noise and sheer quantity of online content. Animated explainers are effective in grabbing people’s attention and keeping them interested. With internet users’ attention span getting shorter by the minute, you want a marketing tool that will keep them invested enough to sit through what you have to say. Animation also has the unique ability to trigger emotions that resonate with viewers, spark conversations, and entice them to know more.
It is also important to note that people who have been so immersed in intrusive marketing ads are likely to by now, be desensitized to blunt offers, causing them to ignore typical marketing ploys. Animation is not like tired advertisements, which is why people are more likely to pay attention to it than your typical marketing ad.
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