Animated Commercial Videos: The Latest Trend in Marketing Industry

Animated commercial videos are cost-effective strategies many small and even large businesses use to promote and market their products and services. A powerful image-building tool, animated commercials are wise investments, especially when you want to increase online visibility and boost your overall sales. Below are reasons why this latest trend in marketing is a good trend to jump into: 

• An animated commercial is an effective way to explain your business or brand in a matter of seconds. When visitors come to your site, you typically have less than 10 seconds to capture their attention and only a few more to explain your business, product or service before they decide to click away and look elsewhere. Explainer animations and commercials don’t only increase visitor retention, but they also help open the gates to your business by providing potential customers with a concise yet comprehensive overview of what you have to offer.

•   With an animated video commercial, you also boost your online visibility, and in large part to higher retention rates. When people spend more time on your website, search engines notice the interest and will see you as a relevant source for the keywords that attract your visitors to your site. This means higher rankings on web searches, and greater visibility for your business. Video content also allows you exposure on YouTube, which is the second largest search engine next to Google itself.

• With greater visibility comes even greater conversions. As more and more customers take notice of your brand, it is more than likely that your conversions will grow with every visit, especially when you are able to produce high quality videos that build your brand, attract loyalty, and compel people to subscribe to your offerings. Animated commercials are profitable marketing investments that benefit your business on many fronts and ends, especially when it comes to increasing visibility and improving sales.