So, you have decided to get an explainer video made for your business. Surely your mind must be racing right now with multiple questions about what happens next. How will the video be made? What will be your contribution to the process? How long will it take? This blog will help resolve most of your doubts about the road that lies ahead of you. Here is a step by step description of the complete production process followed in creating explainer videos.
#1: Conceptualization
Your design agency will get into a brainstorming session with you and your team, trying to understand your business, its audience and the objectives behind the video. Based on the discussions here, a finalized creative concept and direction plan will be chalked out for the video.
#2: Scripting
Depending on the central idea of the video, the design agency will create a trailer that will help you communicate your story. The main idea behind the script will be to artistically and creatively engage with your audience and effectively get your message across.
#3: Storyboarding
This part of the process involves finalizing how the video will play out in connection with the finalized script and objectives set out above. A scene by scene framework of the video will be created, based on which the design agency will begin churning out visuals and graphics.
#4: Style preview
The design agency will provide you with pictures of the draft video, giving you an idea of what the final version will look like. It will include text, graphics, icons, backgrounds, characters, images and more. You can, of course, suggest changes and improvements, based on your sense of aesthetics and understanding of your business and audience.
#5: Voiceover
A professional voiceover artist will then be selected to put in the sounds behind the video. This audio explanation of your message will interconnect with the visuals and add more meaning to the overall presentation that you are trying to create.
#6: Animation
The next step will be to connect all the visuals in a scintillating video using illustrations, graphics, animations, motion, and transitions. This part of the production process is where it all comes together with perfect timing and punch – the concept, script, storyboard, style, and voice-over.
#7: Sound design
The last and final touch to the production is adding sound effects. These additional touches will add more impact to the video and help the overall creation in becoming more communicative, effective and memorable. A background song, funny effects or a connecting tune – anything that makes a connection with the audience can be used here.
And that’s how it’s done! Hope the above info helps in resolving most of your doubts about the road that lies ahead in your explainer video production process.
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